Search Engine Optimization (SEO) is no longer only about the textual content and structured keyword usage. Since search engines incorporate visual content and news articles into search engine results, it has become vital to optimize them. Hence, optimizing your images, videos, and news can expose you to a wide range of opportunities that you would have otherwise missed.
But how do you optimize your visual content? Video optimization requires relevant skills and knowledge, given the novelty and importance of it. Thus, if you are new to SEO in Vancouver and lack the expertise, the following are a few tips that can help you out in optimizing your videos.
1. Improved Use of Keywords
Similar to how a site’s textual content is optimized using keywords, your video content also has opportunities for SEO. For instance, the video file name, tags, title, URL, and link text can be structured using keywords so that it will perform better on search engines while also improving the user experience.
Moreover, you can also include a descriptive text for the video, which is not lengthy, so that your users can get a general idea of what the video is about. Such descriptive texts optimized with keywords can enhance your site’s performance in search engines, while also benefiting the users.
2. Publish Your Videos On Effective Video-Sharing Platforms
Video sharing sites such as YouTube and Vimeo are an efficient way of improving your user reach while creating more links for your website. Such video-sharing platforms will help you move your content to a broader digital space, rather than being restricted to your sites.
The following are some tips that can help you perform well on video-sharing platforms.
Ensure that your videos shared on the platforms are keyword optimized
Optimize your organization’s pages on such sites (For example, the YouTube Channels)
Make use of video publishing tools like TubeMogul to share your videos on the popular video-sharing platforms.
3. Enforce a Link Building Strategy
Similar to other content, link building strategy is essential for your videos as well. Therefore, it is essential to work towards strengthening both your internal and external link building. After all, your video content is also scrutinized, just like any other web content.
The following are some practical linking ideas that you can make use of.
Cross-link with other related videos
Publish your video on Twitter
Link to the videos of related websites
Link to videos in social media platforms
Link to the videos of related blogs
Bookmark/pin the video
4. Encourage a Video-Sharing Culture Among Your Users
Your performance can be significantly improved by encouraging your users to share your videos. However, do not forget that your videos have to be share-worthy! Because no user would want to share videos that do not enthrall them or relate to them on a higher level. Therefore, it is crucial to ascertain that your video content is related, attractive, exciting, and unique.
Once you create share-worthy video content, you can encourage your users to share and comment on the video. But in doing so, you should also make sure that your users can share the video across multiple platforms such as Facebook, YouTube, and LinkedIn. The ability to share the content among multiple platforms will bring you a multitude of benefits for your content.
You can also publish your video in varying video formats so that your user can choose and share the video based on their internet speed, coverage, and the platform they use.
5. Reuse Your Videos For Multiple Purposes
Videos are an advantageous asset, given that we can reuse them for numerous purposes across multiple platforms. All you need is a creative brain to come up with brilliant ideas for your video campaign.
Few practices you can implement are:
Integrate the videos in related blog articles
Make use of the video transcripts when writing blogs and content for your site.
Create short video clips from lengthy videos
Use screenshots of the videos and share them on image-sharing platforms to spike the viewer's interests.
Create online video contents using offline events such as conferences, workshops, and training programs
In conclusion, video optimization is no longer something that you can leave unattended at this age and day. It can expose you to better opportunities, improve your user experience, and also improve SEO ranking.
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